PurpleBeach

Consulting


Jenny Millar

Jenny Millar


Thought-provoker and guide for unlocking data-driven performance and enhanced customer experiences. Jenny holds particular expertise in strategic pricing, commercial planning, innovation, behavioural design, analytics and digital strategy.

Jenny takes students at Warwick Business School on the entrepreneurial journey of founding and scaling a digital start-up. She has been appointed by Telefonica to coach start-ups in harnessing the power of pricing to ignite business growth and is a formal advisor to a select number of emerging brands.

Jenny’s background includes 10 years with eBay Europe where she built world-class analytics teams to transform their 20 petabytes of data into commercial intelligence. She delivered major price changes across eBay’s major European markets and reignited the growth of eBay UK’s $2.7bn Electronics vertical.