Caroline Hoffmann

Caroline is a passionate believer in the power of networks meaning human connections which – in a structured and purpose-driven business context – results in bigger, better, and more cost-effective achievement of commercial goals.

After co-founding the innogy Innovation Hub in 2014, she has focused on developing “Global Network Engagement”: a structured and data-driven approach to getting stakeholders and target audiences systematically and intrinsically engaged. Network Engagement combines sales, marketing and communications in a holistic manner. It sits strongly at the interplay of overarching (strategic) business objectives and commercial results. Network Engagement is a key component of any business relationship and its management and can be applied to any industry or company.

Overall, Caroline has 18+ years of international experience in early-stage companies and business development within the wider utility sector. She has proven success in building and developing innovative business segments and areas of competence. Backed by her corporate strategy and management background, Caroline has then specialized in innovation in the areas of sales and marketing. Practical digital & corporate cultural transformation have been key components of this work. All of this led to becoming an expert of and influencer in both worlds: corporate as well as global network structures in entrepreneurial ecosystems.

According to her peers, Caroline consistently spreads her positivity, intrinsic interest in people and new topics and passion for seeking new challenges, whilst always realizing tangible commercial outcomes at pace.

Caroline Hoffmann

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PurpleBeach Experience 2020

As many of you will know we usually hold an annual in-person PurpleBeach Experience, but as that’s not possible this year, we have decided to create our very own Boxset around the theme of “new”.

You can watch all our episodes at your leisure. Binge, fast forward, rewind, watch in any order: you are in control of the remote. And let’s face it, the remote is one of the few things we have had control of in recent months!

I'd like access to the boxset:

We have a strict door policy at our boxset premier. To gain access to this limited edition boxset, simply fill in the form below. 

Boxset Covers